Summer Kick Off / Q2 Update from A Cool City Brand

It’s been a minute—but we’re back with some updates from A Cool City Brand. The momentum is real: we’re now consistently dropping new t-shirt graphics almost every week, and the creative flow is going.

One of our biggest goals this year was to build a steady rhythm of new releases, and we’re proud to say—we’re doing it. From Quincy to Weymouth, Braintree to Mattapan, and deep into Blue Hill Ave, North Quincy, and more—we’re expanding the map one design at a time. Behind the scenes, we’ve been making subtle but powerful improvements to the site, bringing in new samples, and fine-tuning everything from layout to load time.

Our Walking Top Hat character feedback has been amazing, and we’re planning to release new colors and fresh designs featuring this cool little mascot. Here’s the thing: we still don’t have a name for it. Got an idea? Drop us a message on Instagram or email—we’d love your input. While we’re pumped about all things Top Hat character, we did have to temporarily pull the snapbacks off the site. The embroidery just wasn’t quite hitting the mark, and we want everything to look and feel premium. We’re currently testing new samples and will relaunch once it’s right.

We’ll be out in the community this season! Look for us at the Quincy Flag Day Parade, June 14th where we’ll be showcasing samples. It’s a great chance to connect in person and rep your neighborhood with pride. Until then, you can always shop directly through our site at acoolcity.com. New drops are added regularly, so keep checking back—or follow us on Instagram @acoolcitybrand

Thanks for supporting local creativity. We’re just getting started.